How to Fundraise for Nonprofits During Coronavirus (COVID-19)

April 10, 2020

Estimated Reading Time: 3 minutes

How to fundraise for nonprofits During Coronavirus (COVID-19)

 

As nonprofits face the global impact of the coronavirus pandemic and practice social distancing around the world in a collective effort to flatten the curve, you may be wondering how to retain donor support and not let your fundraising targets fall to the wayside. 

We’ve rounded up resources and strategies to help you get creative with virtual fundraising and stay engaged with your supporters to maintain your revenue streams. 

 

1. join in on Givingtuesdaynow

GivingTuesday, the groundbreaking worldwide generosity movement, announced #GivingTuesdayNow as an emergency response to the unprecedented need caused by COVID-19. It’s set to take place on May 5th, 2020. The global day of giving aims to spike generosity, citizen engagement, business and philanthropy activation, and support communities and nonprofits around the world. They are sharing this GTNow Social Media Toolkit for Nonprofits detailing how to participate and rally your supporters.

2. go virtual with your fundraising

How your team can pivot fundraising efforts while in-person events aren’t able to happen? Instead of forfeiting planned events and announcing blanket cancellations, you have options. You can transform your events into giving day celebrations and virtual events. We’re sharing tools, tips, and templates in our Nonprofit Fundraising Event Coronavirus Survival Guide.

 

3. connect with & engage your supporters

Don’t be afraid to get personal with your donor stewardship with thank you calls or videos, or even hand-written notes. Here are 6 Keys to Rock Thank You Calls and Retain Donors.

 

4. Keep calm, stay informed, & stay on course

In light of the current and rapidly evolving circumstances, CCS offers general principles and specific guidelines around fundraising efforts. You might even find that there can be unexpected opportunities amidst the chaos. And if your nonprofit isn’t responding directly to the pandemic, here’s how to still fundraise.

 


 

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