Welcome to From Zero Dollars to Sustainability: Online Fundraising Demystified! To keep this course digestible we have separated it into 8 short videos which you can revisit as many times as you like. It will take you about 45 minutes to view all these videos back-to-back. We would love to hear your thoughts on the course, so once you complete it please fill out this quick survey.
Introduction
In this video:
A brief summary of what this course is about, who it is for, and what information is covered.
Why Online Fundraising
In this video:
The importance of online fundraising and some of the benefits of taking donations online.
Related Posts:
Your Website
In this video:
Why having a mobile responsive website with an easy way to donate will set your organization on the path to sustainability.
Related Posts:
6 Best Practices For Any Nonprofit Website
7 Tips For An Awesome Nonprofit Website Redesign
Write A Call-To-Action (CTA) That Inspires Engagement
Establish Your Communication Channels
In this video:
Information on your nonprofit’s communication infrastructure including email marketing and social media.
Related Posts:
Fundraising 101: Getting Started With Email Marketing
Email Marketing – Still The Best ROI
Increase Conversions From Your Email Marketing
9 Ways To Improve Your Nonprofit’s E-Newsletter
Nonprofits: Know Your Social Media Platforms
Clarify Your Community
In this video:
Identifying your support base, setting up donor personas, establishing fundraising roles, and getting everyone on your team prepared for fundraising with a peer-to-peer mindset.
Related posts:
Social Media Engagement For Nonprofits: 5 Key Steps
How-To: Engage Your Board Members As Fundraisers
Volunteers: How To Keep Them Coming Back
How To Create An Inspired Nonprofit Culture
How To Engage Your Supporters in Peer-To-Peer Fundraising
Donor Personas: Finding and Connecting With Your Audience
Your First Fundraising Campaign
In this video:
Naming your campaign, setting a goal and deadline, crafting an effective appeal, your campaign page, and other considerations for the build-out of the campaign.
Related posts:
The Language Of A Successful Donation Appeal
The Psychology Of Giving: Important Words To Use In Your Appeals
Design Tips For A Stellar Fundraising Page
Telling Your Story
In this video:
Setting up your communications calendar, what to talk about, writing an effective appeal, and social sharing.
Related posts:
Sharing Stories From Your Community
Storytelling For Social Good: The Power Of One Story
Your Social Media Strategy: What You Need To know
Donor Stewardship
In this video:
Thanking your supporters, offering other ways to get involved, data management, donor segmentation, and building quality relationships with your supporters.
Related posts:
Mind Your Manners: Thank Your Donors
5 Ways To Improve Your Donor Retention
Your Nonprofit and the Subscription Economy
Congratulations, you have completed the course! Thank you so for taking the time to watch these videos. Now that you are done please take a moment to fill out this quick survey.