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The Power of “Empathy Marketing” for your Nonprofit

When you’re trying to raise awareness about your organization’s cause, it is natural to appeal to the sympathies of your donor base.  We see this type of content everywhere- from photos that pull on the heartstrings to copy asking donors to put themselves in another person’s situation.  In past posts, we’ve discussed how it works better to appeal to donors about a specific person, story, or event, rather than a generalization about the state of the world or your community. However, what…

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How NGOs Can Improve Philanthropy (Hint: Ask for Feedback!)

Asking for customer feedback is nothing new. Corporations regularly seek evaluation through surveys, and all types of businesses receive feedback from customer reviews sites like Yelp. The data they collect helps them improve their businesses and beat out their competition. Universities, too, ask for feedback from students at the end of classes in the hopes of enhancing their curriculum and teaching. Feedback is an age-old tool for upgrading any kind of service. Nonprofits, naturally, could also benefit from gathering greater…

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New Kids on the Block: The Next Generation of Nonprofit Service Providers

People believe that it’s the little things in life that matter the most, so where are all of the service providers that work with small nonprofits? Well, on June 18th they were in Portland, Oregon at the Willamette Valley Development Officers: Nonprofit Fundraising Tech Fair.  The WVDO Technology Fair was a day-long event for nonprofits with budgets under $5,000,000. The fair was held by WVDO, a member-based organization that is open to anyone who engages in professional fundraising activities with the goal…

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Video: How to Engage Millennials in Cause Marketing

Last Wednesday, All Sports United and UCLA Anderson School of Management presented Sports with a Purpose, a dynamic full-day conference focusing on sports and philanthropy. All Sports United is a non-profit corporation that educates and empowers professional athletes and sports industry professionals to engage in efficient philanthropic work. The conference featured speakers and panelists consisting of well-known athletes, sports personalities, and experts in philanthropy and technology who were able to cover an array of related subjects. “Engaging Millennials in Cause Marketing…

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Meet Flipcause Co-Founder Alison Dale

This Interview was originally posted on June 9 on Glassbreakers.co “Glassbreaker of the Day” blog. Glassbreakers is a peer mentorship community for professional women, launched earlier this year with a mission of  “empowering women to break the glass ceiling, together.” Nonprofit women leaders- consider signing up to join the Glassbreakers community, a growing network of women in all professions who are looking to connect with other passionate professionals and move forward in their careers. Visit www.glassbreakers.co for more information! Glassbreaker of the Day:  Alison Dale, co-founder of Flipcause What do…

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Revamp Your Nonprofit’s Blog in 2015!

Blogs are an essential part of any organization’s strategy to build and maintain trust and open communication with its community. Blogs help improve search engine results and amp up website traffic, increasing the opportunities for incoming donations. They are also critical connectors to social media, helping generate a healthy flow of content across platforms, which in turn can result in new followers. Whether you’re on your way to starting your first blog or just looking to improve an existing one, all…