Darya Gorlova's

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peer-to-peer

PEER-TO-PEER 101: Classic campaigns to get you started

Born from the ubiquitous crowdfunding model, peer-to-peer propels fundraising one big evolutionary leap forward. Reported to be 300x more effective than typical organization-led fundraising, the peer-to-peer model is perhaps the single most exciting and effective new tool available in your development program toolbox. What is Peer-to-Peer? Peer-to-peer (P2P) decentralizes the burden of fundraising from just one person (or team) in your organization to your organization’s greater network. It’s a process of inspiring your supporters to become advocates and fundraise on…