Darya Gorlova's

Posts

Content Marketing 101: Blogging

What is content? Content is a broad term for text, images, videos, and infographics that tell your story. Content is valuable for many reasons: It’s shareable: This is the stuff your supporters will use to spread the word. When something goes “viral” online, that’s because it’s valuable content that people want to share. Your supporters will not magically do the work for you. You have to create some messaging and content for them to share. It’s flexible: Content can be reused…

Donor Personas: Finding and Connecting With Your Audience

It doesn’t matter if you have thousands of Facebook followers if none of them will ever donate, volunteer, or spread the word. Smart marketing is about reaching a specific target of people whose values intersect with your nonprofit’s unique ability to address a community need. But do you know who they are, and how to find them? Do you know how to address them and what kind of appeals will speak best to them? Donor personas can be useful to…

Creating a Digital Marketing Strategy & Setting Yourself Up To Succeed

  Is “throw it on the wall and see if it sticks” your go-to strategy (also known as “spray and pray” and “shooting in the dark”)? How’s it working for you? You’ve probably hit the target a few times, but do you have a reliable way of comparing the effectiveness of each tactic you deploy? How do you know what you’re doing is the best way to achieve your goals? If you haven’t created a strategy yet, you’re not alone!…

Intro to Digital Marketing: Are You Connecting With Those Who Care Most?

What is Digital Marketing, and why should I care? Your programs create an incredible impact in the world. But do people know about them? Do those who care about your cause find you, and - even better - convert into donors? Digital marketing helps you find and nourish relationships with the people who care most. Let’s look at what it is and why it’s so effective. Digital marketing is anything you do online to: Attract new audience members Convert audience…

5K Fundraiser Pro Tips

  5K Fundraisers for charity have a history dating back to 1969 and continue to grow in popularity thanks to large events such as the Susan G. Komen Race for the Cure, The Color Run, and Hot Chocolate 15k. These events typically center around raising awareness around diseases and raising money for cures and treatments. Some of these larger events have raised millions of dollars for their causes. There is definitely an opportunity here, as evidence shows that athletic-style events are…

Event Headaches No More: Run Events Like a Pro

  We've all been there. We're on-site at an event trying to find each ticket holder in a stack of stapled paper and manually and check them in using a pencil. Those manning the lists get frazzled, while the growing line of waiting people is getting irritated at how inefficient this is. Finally - everyone's checked in. The worst is over. That is, until you remember that you now have to go through those packets of papers, this time to…

Major Google Ad Grants Changes – Don’t Waste Your Free $10k!

You probably already know that Google offers $10,000 a month in free advertising through their Ad Grants program. Hopefully, you've already been taking advantage of it (if not, here's how). Whether you're a seasoned pro or new to this, you will need to revisit your AdWords strategy in 2018. Google made some major changes to this program and added new requirements. Nonprofits will need to act quickly to avoid squandering their Ad Grant, or worse - losing their Grant completely. Here's…

Celebrating 2017

As we look back on this past year, we have so much to be thankful for! CELEBRATING OUR local nonprofits We had a blast at our 3rd Annual Holiday Extravaganza last week, where we were able to donate over $3,000 to our local nonprofit partners. It was wonderful to meet you all in person, get to hear your stories, and spread the word about your good work to our local community! For every attendee, Flipcause gave out two donation tokens for our guests…

ABN 2017 Fundraising Conference in Review

Did you know that of 1.41 million registered nonprofits in the US, over 66% of have annual revenues of less than $500,000? Considering the huge role the private sector plays in providing social benefit programs and support systems, it's astounding to realize how much of this sector is under-funded and under-supported.   That's why we get so excited at the chance to support smaller nonprofits in any way we can, and to partner with others who do, such as the…

Peer-to-Peer Crowdfunding Myths & How To Ensure Success

WHY CROWDFUNDING IS VITAL The idea of using the Internet to aggregate a crowd to fund a project is a modern complement to, if not a full-on replacement for, traditional fundraising methods that are aging badly in the non-profit space. Direct mail just doesn’t yield what it used to. Even email is falling off. Nowadays we’re all inundated with too much email. The average nonprofit email campaign has less than 25% open rates and less than 3% click-through rates. (source) …