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Shop for a Cause

The Pros and Cons of Shopping for a Cause

Businesses partnering with nonprofit causes has been going on as far back as the 70’s. One early example is when in 1979, Famous Amos Cookie Company founder Wally Amos became the spokesperson for Literacy Volunteers of America. A few years later, American Express named its partnership with a Statue of Liberty renovation project “cause related marketing” - and the term has evolved into an established business strategy that mutually benefits organizations and allied companies. Cause related marketing, or shopping for…

Email Marketing

Fundraising 101: Getting Started with Email Marketing

So you have supporters in your database and you’ve installed all the right fundraising tools on your website, but the donations aren’t rolling in. What can you do? A great start to raising funds is creating an effective email outreach campaign. Email marketing has the best ROI of any marketing strategy: for every dollar spent, your nonprofit earns $38. Additionally, email outreach allows you to build and maintain relationships with your supporters by keeping them engaged with your organization's work…

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Flipcause at the 34th Annual CVNL Bay Area Human Race

The 34th annual CVNL Bay Area Human Race took place on a cool, slightly rainy Saturday morning at the Marin Center Fairgrounds and Lagoon in San Rafael. It was an early event, starting at 7:00am, where many of us volunteers who arrived in advance of the race had the rare chance to see the sun rise. We were guided by the inspiring CVNL Community Engagement Coordinator, Molly Schmidt, who ran the Flipcause team through the process of registering day-of participants as…

Unique Peer-to-Peer Ideas to Engage Your Network

Peer-to-Peer is a powerful method of fundraising that empowers your supporters to become active participants in your organization’s work by allowing them to create their own fundraising pages in support of your organization. In doing so, your organization will reach new audiences, expand its donor base, and raise more funds. When your supporters are enabled to create their own do-it-yourself campaigns, this has the simultaneous benefit of empowering your supporters to take ownership of your organization’s cause as well as multiplying your…

10 Steps to an Amazing Fundraising Event

10 Steps to an Amazing Fundraising Event

What better way to garner support than a memorable, engaging fundraising event? Events are a great way to raise a lot of money in a short time period. They also create brand awareness, and are often the best times to create a one-on-one dynamic with donors. But as we all know, running a large event can be time-consuming and risky, potentially wasting valuable time and resources. Successful events depend on having the right skills, the appropriate resources for planning and managing events, and…

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5 Ways to Improve Your Donor Retention

How many of your donors continue to contribute to your organization year after year? High donor retention is extremely valuable to any organization, and it is much less costly in the long run to maintain existing donors than acquire new ones. Unfortunately, nearly three quarters of new donors do not donate more than once. Here are some key moves to thwart that trend and up your retention. 1. Say thank you! Thanking your donors is a must-do. The most effective…

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Storytelling 101 for Nonprofits

Storytelling is our oldest and most effective form of sharing knowledge. It has sparked our imaginations and has helped us make sense of the world since ancient times. Not surprisingly, nonprofits and businesses have taken up storytelling to get their messages out. Storytelling is a proven content marketing tool and the best way to engage supporters on social media. Far more memorable than a rote list of facts or statistics, stories are what people share, both online and off. So…

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Get on Board with the Latest Nonprofit Software

  According to a study by Software Advice, more and more nonprofits are utilizing newer nonprofit-centered technology to attain greater functionalityto improve their operational efficiency, donor management, and communications. Representing a moderate increase from 2014, this year’s nonprofit software upgrades are up by 11%. “Nonprofits are adopting software more, but they are also replacing it,” said Janna Finch, the senior market research associate at Software Advice. She observed that while general tools like Excel can still work for nonprofits who…

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Revamp Your Nonprofit’s Blog in 2015!

Blogs are an essential part of any organization’s strategy to build and maintain trust and open communication with its community. Blogs help improve search engine results and amp up website traffic, increasing the opportunities for incoming donations. They are also critical connectors to social media, helping generate a healthy flow of content across platforms, which in turn can result in new followers. Whether you’re on your way to starting your first blog or just looking to improve an existing one, all…