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#NonprofitProblems

5 #NonprofitProblems … and Their Solutions!

We all go through hard times in the nonprofit world—you're not alone! But, with enough savvy your organization can avoid or overcome some of these common challenges. #NonprofitProblem 1: When your long term donors drop off. via GIPHY Keeping donors invested in your cause and organization is a central struggle in nonprofit life. To keep them contributing, make sure your donors stay engaged by continuously letting them know about the impact they are making and the influence they have on your organization and your…

Donate-for-Rewards

Creative Ways to Build Your Donate-for-Rewards Campaign

Donating for rewards can be a part of a year-round campaign or a time-based campaign to acquire funds for a specific event or project. It is often integrated with crowdfunding campaigns, and can be a compelling feature for supporters that need an extra incentive to donate. Rewards levels can also encourage supporters to donate more than they would otherwise—if the difference between getting that shirt is $10, why not go up another giving level? Rewards do not have to be…

sponsorships

How to Cultivate Great Sponsorships for Your Nonprofit

Sponsorships are different than regular organization donations because they are essentially business deals, with mutual benefits for both nonprofit and for-profit. While the corporate sponsor contributes to an organization to help further its mission (usually monetarily), the nonprofit then promotes the sponsoring corporation’s connection to its cause, offering positive publicity and a boosted reputation. Both nonprofit and for-profit acquire access to the supporters and customers of each respective company, expanding their audiences. And, luckily for nonprofits, for the sponsorship to…

Shop for a Cause

The Pros and Cons of Shopping for a Cause

Businesses partnering with nonprofit causes has been going on as far back as the 70’s. One early example is when in 1979, Famous Amos Cookie Company founder Wally Amos became the spokesperson for Literacy Volunteers of America. A few years later, American Express named its partnership with a Statue of Liberty renovation project “cause related marketing” - and the term has evolved into an established business strategy that mutually benefits organizations and allied companies. Cause related marketing, or shopping for…

Email Marketing

Fundraising 101: Getting Started with Email Marketing

So you have supporters in your database and you’ve installed all the right fundraising tools on your website, but the donations aren’t rolling in. What can you do? A great start to raising funds is creating an effective email outreach campaign. Email marketing has the best ROI of any marketing strategy: for every dollar spent, your nonprofit earns $38. Additionally, email outreach allows you to build and maintain relationships with your supporters by keeping them engaged with your organization's work…

cvnl

Flipcause at the 34th Annual CVNL Bay Area Human Race

The 34th annual CVNL Bay Area Human Race took place on a cool, slightly rainy Saturday morning at the Marin Center Fairgrounds and Lagoon in San Rafael. It was an early event, starting at 7:00am, where many of us volunteers who arrived in advance of the race had the rare chance to see the sun rise. We were guided by the inspiring CVNL Community Engagement Coordinator, Molly Schmidt, who ran the Flipcause team through the process of registering day-of participants as…

Unique Peer-to-Peer Ideas to Engage Your Network

Peer-to-Peer is a powerful method of fundraising that empowers your supporters to become active participants in your organization’s work by allowing them to create their own fundraising pages in support of your organization. In doing so, your organization will reach new audiences, expand its donor base, and raise more funds. When your supporters are enabled to create their own do-it-yourself campaigns, this has the simultaneous benefit of empowering your supporters to take ownership of your organization’s cause as well as multiplying your…

10 Steps to an Amazing Fundraising Event

10 Steps to an Amazing Fundraising Event

What better way to garner support than a memorable, engaging fundraising event? Events are a great way to raise a lot of money in a short time period. They also create brand awareness, and are often the best times to create a one-on-one dynamic with donors. But as we all know, running a large event can be time-consuming and risky, potentially wasting valuable time and resources. Successful events depend on having the right skills, the appropriate resources for planning and managing events, and…

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5 Ways to Improve Your Donor Retention

How many of your donors continue to contribute to your organization year after year? High donor retention is extremely valuable to any organization, and it is much less costly in the long run to maintain existing donors than acquire new ones. Unfortunately, nearly three quarters of new donors do not donate more than once. Here are some key moves to thwart that trend and up your retention. 1. Say thank you! Thanking your donors is a must-do. The most effective…

charity

Storytelling 101 for Nonprofits

Storytelling is our oldest and most effective form of sharing knowledge. It has sparked our imaginations and has helped us make sense of the world since ancient times. Not surprisingly, nonprofits and businesses have taken up storytelling to get their messages out. Storytelling is a proven content marketing tool and the best way to engage supporters on social media. Far more memorable than a rote list of facts or statistics, stories are what people share, both online and off. So…