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5 Myths About Nonprofits, Debunked

Despite the recent recession, the nonprofit sector has seen steady growth in employment, wages, and number of organizations. As a result, there are many talented people from the corporate sector looking into these new opportunities. As the crossover between for-profits and nonprofits increases, it is becoming important to clarify the nature of nonprofit work to those wanting to get involved. Below we have complied five commonly held myths about working for a nonprofit, followed by the more complex realities about that experience. 1. Nonprofits would be…

ALS Ice Bucket Challenge

How to Create a Powerful Nonprofit Infographic

Featured image: ALS Ice Bucket Challenge Data visualization is trending topic, and for good reason - done well, it can be a powerful tool for your nonprofit to tell its story. Images are processed in the brain much faster than words, and with data visualization, you can convey information to your supporters for quick and easy understanding. With infographics, your organization has the opportunity to creatively communicate using the facts and figures that demonstrate the solid impact of your work. The…

Website Redesign

7 Tips for an Awesome Nonprofit Website Redesign

As a modern nonprofit, it's important to know what to ask for when doing a website redesign. Since technology is changing so rapidly, it's smart to stay one step ahead of the game so that your content remains relevant for a long time. What is involved in a website redesign? On the surface, web design is beautification — upgrading to clean, modern look that keeps your organization looking fresh and your content easily digestible. But even more important are the changes…

Year-End Fundraising

Planning Your Year-End Fundraising: It’s That Time Again!

Nonprofits receive 50% of their annual donations over the last three months of the year — and that’s coming right up! If you haven’t already made a year-end fundraising plan, now's the time to start. Begin strategizing your campaign with the following checklist: 1. Make a concrete plan. Set a fundraising goal, and consider concentrating your efforts around a specific campaign so that your donors are motivated to contribute to something tangible and exciting, rather than just an “Annual Fund.” Be specific…

Snapchat

Nonprofits, Get Creative with Snapchat Communications!

Snapchat is a fun and entertaining social app where users share images and videos that can be edited with all kinds of filters, stickers, and overlays. Snapchat has many advanced tools, allowing for great potential for your nonprofit to engage with others in a uniquely creative manner. In addition to its impressive array of tools and editing abilities, Snapchat’s gimmick is that these typically edited images and videos, called “Snaps,” disappear as soon as users view them. If you toggle to…

Testimonials

The Power of Testimonials: Inspiring Action for Your Nonprofit

The art of persuasion is a science that everyone has the ability to improve upon, according to psychologist Dr. Robert Cialdini. An important principle of persuasion is “social proof” — that people, when faced with a choice they aren’t sure about, look to others around them for guidance, whether consciously or not. Enter the testimonial. As a nonprofit, you can use this concept to your advantage to motivate action for the benefit of your work. Testimonials are highly influential to that…

Instagram for Nonprofits

Raise Awareness with Instagram for Your Nonprofit

Instagram is one of the most popular social networks worldwide, with over 500 million active users. More than half its users are outside the US, making it a truly global network. Its simple interface is the key to its popularity, allowing for beautiful photo and video uploads with a variety of fun filters and image editing capabilities. Instagrammers interact with one another by following accounts, liking posts, leaving comments, and tagging other users. For nonprofits, Instagram is very engaging for…

Grant Writing

Essential Grant Writing Tips for Your Nonprofit

Grants are a great funding resource—over $50 billion dollars are awarded by foundations to charitable organizations every year. They exist for all kinds of nonprofits and a huge variety of projects. They are are a major lifeline of many nonprofits, and can account for a significant chunk of your organization’s annual funds. As a grant writer, you certainly carry an important responsibility. Grant writing is no easy task—it takes persistence, often with several drafts and tries. You will need to…

Brand Bibles

3 Important Reasons Your Nonprofit Needs a Brand Bible

Branding is not just your organization’s logo and website design. Your organization's brand is a much broader concept, more along the lines of how your organization makes people feel. It encompasses identity, language, consistency, and voice—much like a personality that provides cohesion for your organization. While many nonprofits have limited resources, good branding is a worthwhile investment. Branding can be a primary driver in compelling potential supporters to back your work and develop long-term, trusting relationships with your organization. There…

Follow Up

3 Ways to Effectively Follow Up Your Campaign

While plenty of hard work is put into the planning and execution of any fundraising event or volunteer day, your job on the campaign is not over until you have thoroughly followed up with your supporters and staff. Following up is critical in ensuring the success of future campaigns, retaining donors and volunteers, and cultivating an effective community that supports your organization’s mission. It is well-known that donors tend to be loyal to a few select charities. A great way…