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Language

The Language of a Successful Donation Appeal

How can you persuade potential donors to give to your cause above the myriad of organizations asking for support? The wording and language used in your donation appeal is key. A well-crafted donation appeal can be the edge your nonprofit needs to acquire new donors, retain your existing ones, and raise funds for your campaign. A good approach is to utilize words that psychologically appeal to donors, which can lead to higher giving rates. Put your donors at the center.…

Slack

How Using Slack Can Help Your Nonprofit

Tired of the struggle to sift through your unread emails, while relentlessly organizing your conversations and tasks? Slack is the perfect tool to facilitate your nonprofit’s internal communications and take the pressure off your inbox. Image from Slack Help.   What is Slack? Slack is a web and mobile-based communications app in which your nonprofit can engage in team communications over organized channels, send direct messages, share files, and make calls. Everything is searchable. Slack is great for any business, as…

Nonprofit Website

6 Best Practices for Any Nonprofit Website

Your nonprofit’s website is the most crucial form of media for your nonprofit to maintain, acting as the face of your organization and the place in which viewers will learn about the nature of your organization. It is also the most utilized venue for supporters to make donations and contributions. Whether you are starting fresh with your nonprofit’s website or undergoing a redesign, it is important to keep in mind some best practices in form and content. Read on for…

LinkedIn Groups

Nonprofit Networking with LinkedIn Groups

What are LinkedIn Groups? LinkedIn Groups are meeting places for those in related industries to share expertise, ask questions, learn new information, network, and engage in conversation. Neil Schaffer, author of Maximizing LinkedIn, calls LinkedIn Groups a “virtual trade show”. But unlike a real trade show, LinkedIn offers countless networking opportunities for your nonprofit for free and at your convenience.  The format of a LinkedIn Group is a discussion board where members can share content and engage in discussion. Here, you…

Logo Design

Free & Affordable Logo Design Resources for Your Nonprofit

Why is your nonprofit’s logo important? It is the most prominent graphic representation of your nonprofit, and serves as the outward “face” of your organization. If designed well, your logo can also lead to instantaneous brand recognition, and will successfully express your nonprofit's values to the greater community. According to Sagi Haviv, a partner at the design firm CGH—known for many famous logo designs from Chase to NBC—your logo design should hold the following characteristics: it should be appropriate to your organization, memorable, uncomplicated, and original.  [caption id="attachment_646" align="alignnone" width="743"] Some…

mission

How to Construct the Perfect Nonprofit Mission Statement

Perhaps you are a nonprofit that is just getting started, or you are a more matured nonprofit that is looking to better convey your purpose. Your organization’s mission sets the foundation for your work, goals, and relationship with the community, and having the rightly worded statement is key to your nonprofit’s success. What does a mission statement do? In one effective sentence, a mission statement explains your nonprofit's goals and the importance of the continued existence of your organization. A…

A VR headset

Nonprofits Using VR to Build Awareness & Inspire Donations

Virtual Reality is rich with potential for nonprofits. In addition to emerging as a new entertainment platform, nonprofits and news outlets have begun using virtual reality to tell impactful stories about causes and situations around the world. By bringing the reality of a situation to the public, virtual reality is also becoming a tool to fuel donations and support nonprofit work. Virtual reality stands to have a major role for nonprofits as it becomes more widely used. According to the…

Online feedback concept.

How to Use Feedback to Scale Your Nonprofit

What's the best way to know your nonprofit is on the right track? In the corporate world, companies typically set up systems for getting feedback from their customers about their goods and services. In the art world, creatives rely on critiques and constructive criticism to better communicate their vision. The same is true for nonprofits, who provide invaluable services to their communities. Your nonprofit will grow and progress with regular and open feedback about everything from the effectiveness of your…

Social Media

Nonprofits: Know Your Social Media Platforms

It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. But it’s worth the effort — becoming well-versed in the various platforms is a vital part of your nonprofit’s marketing strategy, and your accounts can serve as important venues for cultivating relationships with your supporters. However, just because your nonprofit has an active Facebook doesn’t mean you can automatically utilize Twitter or LinkedIn effectively. Each platform…

Company Culture

How to Create an Inspired Nonprofit Company Culture

Culture is the foundation and embodiment of your organization. An effective nonprofit company culture demonstrates the collective understanding of your nonprofit by all those involved, including leadership, staff, volunteers, and the community served. Good company culture is not just a fun workplace with perks. Culture is defined intentionally and must be actively maintained by leadership, requiring work and consistency. The trade-off is that your nonprofit’s culture can give your staff a motivating sense of purpose. The better your company culture,…