5K Fundraiser Pro Tips

  5K Fundraisers for charity have a history dating back to 1969 and continue to grow in popularity thanks to large events such as the Susan G. Komen Race for the Cure, The Color Run, and Hot Chocolate 15k. These events typically center around raising awareness around diseases and raising money for cures and treatments. Some of these larger events have raised millions of dollars for their causes. There is definitely an opportunity here, as evidence shows that athletic-style events are…

Event Headaches No More: Run Events Like a Pro

  We've all been there. We're on-site at an event trying to find each ticket holder in a stack of stapled paper and manually and check them in using a pencil. Those manning the lists get frazzled, while the growing line of waiting people is getting irritated at how inefficient this is. Finally - everyone's checked in. The worst is over. That is, until you remember that you now have to go through those packets of papers, this time to…

Major Google Ad Grants Changes – Don’t Waste Your Free $10k!

You probably already know that Google offers $10,000 a month in free advertising through their Ad Grants program. Hopefully, you've already been taking advantage of it (if not, here's how). Whether you're a seasoned pro or new to this, you will need to revisit your AdWords strategy in 2018. Google made some major changes to this program and added new requirements. Nonprofits will need to act quickly to avoid squandering their Ad Grant, or worse - losing their Grant completely. Here's…

Celebrating 2017

As we look back on this past year, we have so much to be thankful for! CELEBRATING OUR local nonprofits We had a blast at our 3rd Annual Holiday Extravaganza last week, where we were able to donate over $3,000 to our local nonprofit partners. It was wonderful to meet you all in person, get to hear your stories, and spread the word about your good work to our local community! For every attendee, Flipcause gave out two donation tokens for our guests…

ABN 2017 Fundraising Conference in Review

Did you know that of 1.41 million registered nonprofits in the US, over 66% of have annual revenues of less than $500,000? Considering the huge role the private sector plays in providing social benefit programs and support systems, it's astounding to realize how much of this sector is under-funded and under-supported.   That's why we get so excited at the chance to support smaller nonprofits in any way we can, and to partner with others who do, such as the…

Peer-to-Peer Crowdfunding Myths & How To Ensure Success

WHY CROWDFUNDING IS VITAL The idea of using the Internet to aggregate a crowd to fund a project is a modern complement to, if not a full-on replacement for, traditional fundraising methods that are aging badly in the non-profit space. Direct mail just doesn’t yield what it used to. Even email is falling off. Nowadays we’re all inundated with too much email. The average nonprofit email campaign has less than 25% open rates and less than 3% click-through rates. (source) …

Business

Why You Should Run Your Nonprofit Like a Business

Nonprofits are critically different from corporations because they are driven by a mission and aim to provide society's needs. Nonprofits are organizations that have a social impact. However, all corporations, whether "for profit" or not, need to solve a problem and create value for others. This value created could be a product or service for potential customers, as seen in the realm of business. But it can also be value in the form of programs and services that benefit hungry…

Google

Utilize Free Tools with Google for Nonprofits

Google for Nonprofits is an excellent free resource for eligible nonprofits. The program provides organizations access to free versions of its tools, products, and tutorials. According to Google, “these tools can help nonprofits find new donors and volunteers, work more efficiently, and get supporters to take action.” The program benefits include: YouTube for Nonprofits Video is an incredibly important and effective tool for nonprofit storytelling, donation appeals, testimonials, and saying thank you to supporters. With a YouTube channel, your nonprofit…

Language

The Language of a Successful Donation Appeal

How can you persuade potential donors to give to your cause above the myriad of organizations asking for support? The wording and language used in your donation appeal is key. A well-crafted donation appeal can be the edge your nonprofit needs to acquire new donors, retain your existing ones, and raise funds for your campaign. A good approach is to utilize words that psychologically appeal to donors, which can lead to higher giving rates. Put your donors at the center.…

Slack

How Using Slack Can Help Your Nonprofit

Tired of the struggle to sift through your unread emails, while relentlessly organizing your conversations and tasks? Slack is the perfect tool to facilitate your nonprofit’s internal communications and take the pressure off your inbox. Image from Slack Help.   What is Slack? Slack is a web and mobile-based communications app in which your nonprofit can engage in team communications over organized channels, send direct messages, share files, and make calls. Everything is searchable. Slack is great for any business, as…