Instagram for Nonprofits

Raise Awareness with Instagram for Your Nonprofit

Instagram is one of the most popular social networks worldwide, with over 500 million active users. More than half its users are outside the US, making it a truly global network. Its simple interface is the key to its popularity, allowing for beautiful photo and video uploads with a variety of fun filters and image editing capabilities. Instagrammers interact with one another by following accounts, liking posts, leaving comments, and tagging other users. For nonprofits, Instagram is very engaging for…

Grant Writing

Essential Grant Writing Tips for Your Nonprofit

Grants are a great funding resource—over $50 billion dollars are awarded by foundations to charitable organizations every year. They exist for all kinds of nonprofits and a huge variety of projects. They are are a major lifeline of many nonprofits, and can account for a significant chunk of your organization’s annual funds. As a grant writer, you certainly carry an important responsibility. Grant writing is no easy task—it takes persistence, often with several drafts and tries. You will need to…

Brand Bibles

3 Important Reasons Your Nonprofit Needs a Brand Bible

Branding is not just your organization’s logo and website design. Your organization's brand is a much broader concept, more along the lines of how your organization makes people feel. It encompasses identity, language, consistency, and voice—much like a personality that provides cohesion for your organization. While many nonprofits have limited resources, good branding is a worthwhile investment. Branding can be a primary driver in compelling potential supporters to back your work and develop long-term, trusting relationships with your organization. There…

Follow Up

3 Ways to Effectively Follow Up Your Campaign

While plenty of hard work is put into the planning and execution of any fundraising event or volunteer day, your job on the campaign is not over until you have thoroughly followed up with your supporters and staff. Following up is critical in ensuring the success of future campaigns, retaining donors and volunteers, and cultivating an effective community that supports your organization’s mission. It is well-known that donors tend to be loyal to a few select charities. A great way…

Pokemon Go (USA Today)

Engage Your Supporters with Pokémon Go!

Seeing people everywhere walking around with their phones out—even more than usual? You may think you are on an episode of the Twilight Zone, but the Pokémon Go craze is probably the phenomenon you are witnessing. This innovative app uses augmented reality to encourage players to explore the real world, as gamers have to physically walk around in order to catch Pokémon, the object of the game. The game is extremely successful and popular, surpassing popular apps like Tinder, Twitter, and…

Nonprofit Podcasts

Tune Into Inspiring and Educational Podcasts for Nonprofits

Podcasts are all the rage. Surely you have heard of the unprecedented success of Serial, and long-time favorite podcasts like This American Life and Radiolab. According to the Pew Research Center, a third of all Americans have listened to a podcast, and awareness of podcasts has more than doubled over the last 10 years. Podcasts contain a huge range of content that spans across thousands of topics. So why not podcasts for nonprofits? Podcasts present a powerful opportunity for content…

Nonprofit Video

Video Making for Nonprofits

Video is a powerful way to tell a story and meaningfully get a message across to supporters. But producing a great video is a real challenge: you must create compelling content, shoot and edit your footage so that it comes across as professional and engaging, and then promote your video so it can make the most impact. Making a video can take a lot of time and effort, so it’s important to do it right! Read on for some tips…

Social Media Strategy

Your Social Media Strategy: What You Need to Know

Social media is essential to the livelihood of any organization, big or small. In addition to being a great way to engage with your supporters and followers, it is a free way to market your nonprofit and its campaigns. You can get creative with what you post, when you post, and how you interact with supporter responses, discussions, and content from other organizations and thought leaders. Not only is a solid social media presence good for your organization, but participating in social…

Volunteers

Volunteers: How to Keep them Coming Back

Volunteers have immense value to nonprofits. They save money, generate revenue, provide expert service, and help organizations connect with their greater community. They can serve as recruiters of future supporters and raise awareness for your organization. Volunteers are almost twice as likely to donate to a cause than non-volunteers. And it’s no small thing that 85% of all charitable nonprofits have no paid staff and are run exclusively by volunteers. Finding dedicated, skilled volunteers is usually a difficult task. Volunteering…

#NonprofitProblems

5 #NonprofitProblems … and Their Solutions!

We all go through hard times in the nonprofit world—you're not alone! But, with enough savvy your organization can avoid or overcome some of these common challenges. #NonprofitProblem 1: When your long term donors drop off. via GIPHY Keeping donors invested in your cause and organization is a central struggle in nonprofit life. To keep them contributing, make sure your donors stay engaged by continuously letting them know about the impact they are making and the influence they have on your organization and your…